1995 Midwest Regional Conference
Developing Dynamic Programs
Holly Estal, Coordinator of
Continuing Education, Chicago Botanic Garden -- (Workshop Description)
- To serve your group:
- Who are the members of your group?
- What are their needs?
- Why do they come to your programs?
- To serve your community:
- What is your target audience/audiences?
- What are the demographics of your community?
- What is already offered in the community?
- Determine the level at which programs should be offered
- Beginning, intermediate, or advanced levels for
- Professionals, use the same idea of a continuum,
beginning through advanced
- How do you find out about your audience?
- Ask information on membership forms
- Ask information on registration, enrollment forms
- Have members fill out index cards at meetings
- Include questions about who your audience is when
you do evaluations
- Send out a postcard, postage paid, in a business
size envelope asking just a few questions, such
as, what kind of programs would you like to see
offered this year, etc.
- Brainstorm for ideas with your board. Invite a
few selected members to brainstorm with you.
- Assess Needs
- Includes audience, niche you can fill, what your
group can do best.
- Develop Objectives
- What will your program accomplish for an
individual or the community?
- Determine Implementation/Instructional Plan
- Topic determined, format selected (series,
workshop, panel, lecture, semester long),
instructors or speakers chosen, site selected.
- Determine Administrative Plan
- Publicity is planned, a draft budget is written
if necessary, presentation details are planned,
and persons to facilitate program are appointed.
- Develop Evaluation Plan
- Ask participants to evaluate the program. Use
information to plan future programs.
What motivates a student to attend a program or take a class?
Consider the following factors:
- Student's self esteem and attitudes about learning
- Need for new information or goals to be fulfilled
- Convenience factors: time, location, date, cost, format
(one evening, one day, a series, a semester)
- Reputation of program or quality of speakers
- Information reaches the student
Some of these factors are in your control, some are not. If
any one of these factors is negative, chances are the student
will not attend.
Chicago Botanic Garden Symposium Evaluation
Please complete the following evaluation to assist the Continuing Education
Department in planning future symposia. Thank you!
1. Overall, were you satisfied with the program presented today?
Not satisfied Very satisfied
1 2 3 4 5
2. Did the program meet your expectations?
Strongly disagree Strongly agree
1 2 3 4 5
3. How relevant was this program to your interests?
Not relevant Very relevant
1 2 3 4 5
4. Will the material in the program be useful to you?
Not useful Very useful
1 2 3 4 5
5. Please evaluate the following sections using the scale below:
Poor Good Excellent Comments
- Registration procedures 1 2 3 _______________
- Room arrangements 1 2 3 _______________
- Level of content 1 2 3 _______________
- Amount of content 1 2 3 _______________
- Knowledgeable speakers 1 2 3 _______________
- Opportunity for discussion 1 2 3 _______________
Please answer the following questions:
1. Comments or suggestions on today's program:
2. Suggestions for future symposia or speakers:
3. Did you attend this symposium for_____enrichment____professional improvement?
Please indicate age category: __20-35 __ 35-50 __50 and over
Comments on programs may be directed to Holly Estal, Coordinator of Continuing Education, at
any time either by letter or by phone (708) 835-8278.
Person responsible Deadline
- Planning/ Advisory Committee
- Develop Program Ideas
- needs determined
- objectives written
- topics selected
- speakers/instructors chosen
- location chosen
- evaluation plan determined
- contact speakers/confirmation
- a/v needs/handouts requested
- Site/location arrangements
- facility/food service
- room set-up/a/v equipment
- Promotion plan
- newsletter announcements
- promotional piece/print/mail
- other media
- professional groups CEU's
- apply for CEU's
- determine record keeping
- plan registration process
- educational materials
- Finalize program arrangements
- assemble handouts/proceedings
- finalize speaker/instructor arrangements
- finalize site arrangements
- on site registration
- collect evaluations
- food service
- After meeting wrap-up
- thank you letters to instructors/speakers
- speaker/site arrangements
- record CEU information
- evaluation tabulation
Shorten or expand this check list to suit your organization's
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